We now live in a tech-driven world. Many entrepreneurs running a real estate business are serious about growth hacking to stay in the market.
If you have never heard of growth hacking before, it’s the process of experimenting with various marketing channels and finding the ideal approach to increase the conversion and lead flow.
In this piece of writing, you will find some strategies you could apply to your real estate business.
Table of Contents
Ensure that you have a compelling website
More than ninety-five percent of prospects start their initial research online; therefore, it is no more a matter of choice to have a compelling website for your real estate business, but mandatory.
When you have solid web pages, there is a high chance to convert visitors into leads.
Your website should be SEO-friendly, highly responsive, and filled with good quality relevant content.
Compelling & quality newsletter for your brand
Develop an appealing and engaging newsletter for your prospects. It should not only contain attractive visuals but also informative content.
You may need a graphic designer to design the perfect template for your brand’s email newsletter.
Pro Tip – How to find someone’s address?
When you are planning to send the newsletter to your prospects, you should build the email list first.
Your website can be used to capture the email addresses of users. Apart from this, there are some other ways too.
If you didn’t know how to find someone’s address, here’s a recommendation.
Use email lookup tools such as GetEmail.io to find prospects’ email addresses. This tool operates based on machine learning and big data algorithms.
Give importance to user experience
User experience must be your top priority. For everything you put on your website, keep your prospects in mind, you will have to understand what they look for in your web pages. How is the navigation – easy or a bit complex? Is your site responsive on all devices?
You should possess the answers to these questions.
If there are any interruptions, fix them. And do not hesitate to remove anything that’s not serving any purpose.
Automate your CRM (Customer Relationship Management
Realtors with automated CRM have reported a more than forty percent rise in sales productivity.
With an automated CRM, you can easily manage your prospects’ contacts, property information, transactions, etc.
Highly informative blog posts
Publishing top-notch blogs with valuable content can help your readers. You can use the blog page to share your expertise with your target audience.
Give them useful tips about the real estate investments, and update them about the properties out for sale.
People will find this content valuable and over time, this will help to build your brand credibility.
Be very clear about your prospects’ demography and create an irresistible offer.
And do not try to fool people by providing an offer just for a name-sake.
It will affect your brand reputation.
Understand what your prospects need, and then come up with an offer that’s useful to them.
When you apply these hacks to your real estate business, you can notice a boost in sales.
Growth hacking for your industry is all about incorporating innovative technology, software to connect with your prospects efficiently, creating unique content ideas, etc.